James is a lifelong resident of the Treasure Valley. James has over 14 years of experience in Boise radio and has been the creative genius behind 96.1 Bob FM for the past five years. Born and raised in the Treasure Valley, James is a husband and father of four children. From snow sports, to jet skiing, James enjoys all the outdoor activities Idaho has to offer.

James has a history of successfully endorsing local companies like the Idaho Athletic Club, Fresh Off the Hook Seafood and Drake Mechanical, as well as national brands like Pearle Vision. James is able to relate to listeners, because he knows them.  He’s the perfect pitchman for your product or service for increased consumer awareness, and credibility.